When we started Belfast Insider, the idea was simple. Tell the stories that make people feel good about Belfast.
The brilliant local businesses. The hidden corners of the city. The people quietly doing interesting things. The events worth leaving the house for. No crime. No politics. Just the good craic.
Today, we're taking the next step.We're delighted to welcome Fifi Ali as Belfast Insider's very first Creator in Residence.

If you've spent any time on Belfast Instagram, there's a good chance you've already come across Fifi. Her videos have built a loyal local following by showing the city with warmth, humour and genuine curiosity. That's exactly the kind of storytelling we want Belfast Insider to be known for.

Rather than simply reporting what's happening, we'll be exploring Belfast together.
You'll see us discovering hidden spots, meeting inspiring local people, celebrating independent businesses and bringing the stories from the Belfast Insider newsletter to life on video.

As Fifi put it in her first announcement:
"The Belfast I know is so much more than its history. It's the incredible people, the amazing places, the art, the talent, the local businesses and, of course, the good craic."

That perfectly captures what Belfast Insider is all about. We're especially excited to experiment with turning our weekly newsletter into short-form video, giving readers another way to discover the people and places shaping Belfast today.

This partnership is also a milestone for us. Fifi becomes the first Creator in Residence in Belfast Insider's history, helping shape not only the content we create but the personality of the brand as we continue to grow.

We're still at the beginning of this journey, but we're incredibly grateful to have someone who believes in the vision enough to help build it with us.
If you haven't already, subscribe to the newsletter and follow along on Instagram.
This is just the start.